Managerial Economics by William F. Samuelson and Stephen G. Marks

Table of Contents
Chapter
1 Introduction to Economic Decision Making
Section I: Decisions within Firms
2 Optimal Decisions Using Marginal Analysis
3 Demand Analysis and Optimal Pricing
4 Estimating Demand
5 Forecasting
6 Production
7 Cost Analysis
8 Decision Making under Uncertainty
9 The Value of Information
Section II: Competing within Markets
10 Perfect Competition
11 Monopoly
12 Oligopoly
13 Game Theory and Competitive Strategy
14 Regulation, Public Goods, and Benefit-Cost Analysis
15 Asymmetric Information and Organizational Design
16 Bargaining and Negotiation
17 Auctions and Competitive Bidding
18 Linear Programming
19 Capital Budgeting